Sony Taps Girl-Band Craze to Revive Music Sales

Sony Taps Girl-Band Craze to Revive Music Sales Play

July 3 (Bloomberg) – Sony Corp., which has the second-largest share of Japan's music market, is betting on the success of a girls group to boost domestic sales. Sony's Nogizaka 46, however, has a long way to go to attract as many fans as top rival AKB48. Sony Chief Executive Officer Kazuo Hirai pledged to shareholders last month he will take bolder measures to revive the electronics maker, as he faces investor pressure to spin off its entertainment assets including Nogizaka 46. Bloomberg’s Aika Nanao reports. (Source: Bloomberg)

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