J.C. Penney Begging, Pleading to Consumers: Bentz

J.C. Penney Begging, Pleading to Consumers: Bentz Play

June 4 (Bloomberg) -- Kristin Bentz, executive director at PMG Venture Group, examines the uphill battle J.C. Penney CEO Myron Ullman has in implementing the housewares emporium dreamed up by former CEO Ron Johnson, as well as the overall state of the retailer. She speaks on Bloomberg Television's "Bloomberg Surveillance."

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