Banner Ads Fail for Social: BuzzFeed's Steinberg

Banner Ads Fail for Social: BuzzFeed's Steinberg Play

May 31 (Bloomberg) -- The New York Times looking to imitate the business models used by startups such as BuzzFeed, is considering letting advertisers sponsor more stories on its website, two people with knowledge of the situation said. Buzzfeed President Jon Steinberg speaks with Jon Erlichman on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

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