Netflix, HBO Aim for Niche, Die-Hard Fanbases

Netflix, HBO Aim for Niche, Die-Hard Fanbases Play

May 24 (Bloomberg) -- Bloomberg's Scarlet Fu looks at Netflix and HBO's strategy of going after programming that attracts a smaller, but more dedicated fanbase with Netflix reviving "Arrested Development" and HBO premiering the Liberace biopic "Behind The Candelabra" this weekend. She speaks on Bloomberg Television's "Bloomberg Surveillance."

blog comments powered by Disqus