Netflix, HBO Aim for Niche, Die-Hard Fanbases

Netflix, HBO Aim for Niche, Die-Hard Fanbases Play

May 24 (Bloomberg) -- Bloomberg's Scarlet Fu looks at Netflix and HBO's strategy of going after programming that attracts a smaller, but more dedicated fanbase with Netflix reviving "Arrested Development" and HBO premiering the Liberace biopic "Behind The Candelabra" this weekend. She speaks on Bloomberg Television's "Bloomberg Surveillance."

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