Does Tax Avoidance Tarnish a Brand With Consumers?

Does Tax Avoidance Tarnish a Brand With Consumers? Play

May 22 (Bloomberg) -- Peter Walshe, global brandz director at Millward Brown, talks with Francine Lacqua about how consumers react to news of corporations avoiding taxes and what impact, if any, there is on a company's brand. He speaks on Bloomberg Television's "On The Move."

  • On Air Now

    Street Smart with Trish Regan Watch Now

  • Next

    With All Due Respect

blog comments powered by Disqus