Does Tax Avoidance Tarnish a Brand With Consumers?

Does Tax Avoidance Tarnish a Brand With Consumers? Play

May 22 (Bloomberg) -- Peter Walshe, global brandz director at Millward Brown, talks with Francine Lacqua about how consumers react to news of corporations avoiding taxes and what impact, if any, there is on a company's brand. He speaks on Bloomberg Television's "On The Move."

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