Yahoo’s Mayer Buying Tumblr for $1.1 Billion

Yahoo’s Mayer Buying Tumblr for $1.1 Billion Play

May 20 (Bloomberg) -- Yahoo is buying blogging network Tumblr for about $1.1 billion as CEO Marissa Mayer seeks to lure users and advertisers with her priciest acquisition to date. Emily Chang reports on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

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