A Peek Into Nike's $100 Million Plan for 2016

A Peek Into Nike's $100 Million Plan for 2016 Play

May 17 (Bloomberg) -- Lorenzo Bustani, a young Brazilian marketing executive, explains how he's advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of "The Real Brazil" special series, he gives Bloomberg's Trish Regan a tour of a Rio skatepark built by Nike - but with no trace of the company's logo.

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