GM's $3 Billion Push to Tap 40 Million New Buyers

GM's $3 Billion Push to Tap 40 Million New Buyers Play

May 13 (Bloomberg) -- General Motors, a company that has been operating in Brazil since 1925, is being forced to design, produce, and market specifically for the Brazilian consumer to fend off aggressive competition. As part of "The Real Brazil" special series, Bloomberg's Trish Regan tours the factory where GM is producing the S10 Pickup, the country's most popular truck.

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