Publicis to `Monetize' Twitter Audience, Levy Says

Publicis to `Monetize' Twitter Audience, Levy Says Play

April 23 (Bloomberg) -- Maurice Levy, chief executive officer of Publicis Group SA, discusses plans to boost digital advertising revenue through a collaboration with Twitter Inc. Publicis's Starcom MediaVest Group's deal may involve spending "between four to six hundred million dollars over a period of three, four years," Levy said. He talks with Francine Lacqua on Bloomberg Television's "Countdown." (Source: Bloomberg)

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