Can Ad Agencies Unlock Billions in Mobile Market?

Can Ad Agencies Unlock Billions in Mobile Market? Play

April 23 (Bloomberg) -- Alex Kozloff, head of mobile at Internet Advertising Bureau and Nicola Mendelsohn, partner at Karmarama LP, talk with Guy Johnson and Francine Lacqua about the evolution of mobile advertising and consumers' growing acceptance of targeted mobile advertising. They speak on Bloomberg Television's "The Pulse."

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