J.C. Penney Must Win Back Old Customers: Sculley

J.C. Penney Must Win Back Old Customers: Sculley Play

April 10 (Bloomberg) -- John Sculley, former Apple CEO, discusses what's next for J.C. Penney with the return of former CEO Myron Ullman and the most important thing the company needs to do to get back on track. He speaks on Bloomberg Television's "Bloomberg Surveillance."

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