J.C. Penney Going 'Back to the Future': Hayzlett

J.C. Penney Going 'Back to the Future': Hayzlett Play

April 9 (Bloomberg) -- Jeffrey Hayzlett, former chief marketing officer at Eastman Kodak, talks with Bloomberg's Tom Keene about how J.C. Penney should approach marketing with the exit of CEO Ron Johnson and failure of his turnaround plan. He speaks on Bloomberg Television's "Bloomberg Surveillance."

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