Apple Apology in China a Corporate Rite of Passage?

Apple Apology in China a Corporate Rite of Passage? Play

April 2 (Bloomberg) -- Apple CEO Tim Cook apologized to Chinese consumers after two weeks of being lambasted by state-run media for arrogance and poor customer service. The company’s offense? It failed to replace the back covers of iPhones after repairing electronics inside. Adam Satariano reports on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

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