Porsche CEO on 911 GT3, Brand, Technology, Macan

Porsche CEO on 911 GT3, Brand, Technology, Macan Play

March 27 (Bloomberg) -- Detlev von Platen, chief executive officer and president of Porsche North America, discusses the introduction of the Macan in the U.S., the fifth generation of the Porsche 911 GT3, and brand strategy. Von Platen speaks with Matt Miller at the New York International Auto Show on Bloomberg Television's "Market Makers." (Source: Bloomberg)

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