JC Penney Pins Hopes on Joe Fresh Store-in-Store

JC Penney Pins Hopes on Joe Fresh Store-in-Store Play

March 15 (Bloomberg) -- Bloomberg's Sheila Dharmarajan reports on the launch of the Joe Fresh shops within 681 of J.C. Penney's 1,100 stores as part of the company’s new "store-in-store" concept. She speaks on Bloomberg Television's "In The Loop."

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