Priceline's Online Ad Spending Bump Paying Off

Priceline's Online Ad Spending Bump Paying Off Play

March 12 (Bloomberg) -- Priceline.com Inc. has boosted annual ad spending to more than $1 billion for the first time, extending its lead over Expedia in the hotel-booking market and stepping up a rivalry that’s benefiting Google. Cory Johnson reports on Bloomberg Television's "Bloomberg Rewind." (Source: Bloomberg)

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