J.C. Penney's Martha Stewart Fight Key to Strategy

J.C. Penney's Martha Stewart Fight Key to Strategy Play

March 2 (Bloomberg) -- Bloomberg's Sheila Dharmarajan reports that in testimony on Friday, J.C. Penney CEO Ron Johnson said he needed Martha Stewart to change her agreement with Macy's as he wanted to sell Martha Stewart-branded goods to help transform the retailer’s business. She speaks on Bloomberg Television's "In The Loop."

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