Craig Johnson: J.C. Penney Broke Cardinal Rule of Retail

Craig Johnson: J.C. Penney Broke Cardinal Rule of Retail Play

Feb. 28 (Bloomberg) -- Craig Johnson, president at Customer Growth Partners, examines what went wrong with J.C. Penney CEO Ron Johnson's turnaround plan as the retailer reported its lowest sales results in more than two decades. He speaks on Bloomberg television's "Market Makers."

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