Gucci's Boss Patrizio di Marco: Eye To Eye (02/19)

Gucci's Boss Patrizio di Marco: Eye To Eye (02/19) Play

Feb. 19 (Bloomberg) -- The son of a police officer, Patrizio di Marco is the boss of Gucci. With a past in Prada and Louis Vuitton he's one of the most respected CEOs in the luxury industry. A passionate leader, Di Marco took Gucci back to its origins - to Florence with its ancient heritage of creativity and craftsmanship. He reduced product range and focused on quality. Ask him what the double G stands for and he'll tell you: "Cool, responsible, Made in Italy'”. Quintessentially Italian with an American accent, Di Marco knows the Asian market inside out. He's convinced: the Gucci brand evokes La Dolce Vita, and for this reason it will outlive us all. (Source: Bloomberg)

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