Hasselhoff: 'The Hoff' Brand Dominates My Life

Hasselhoff: 'The Hoff' Brand Dominates My Life Play

Feb. 8 (Bloomberg) -- Actor and musician David Hasselhoff and Ike McFadden, director of business development at MX Gaming, talk about launching "The Hoff" game series, brand management and Hasselhoff's other career ventures. They speak with Francine Lacqua and Guy Johnson on Bloomberg Television's "The Pulse." (Source: Bloomberg)

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