Self Quantification Is Passion of Trulia Co-Founder

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Feb. 7 (Bloomberg) -- Sami Inkinen, co-founder of Trulia Inc. and a top-ranked amateur triathlete, talks about his recording of personal data and use of Strava Inc.'s website to keep track of his athletic performances and competitions. Inkinen has been recording more than two dozen variables for over a decade, including his sleep, mood and caffeine intake, seeking patterns he can exploit to improve results in sports and business. He spoke with Bloomberg's Michael Buteau in October on Mount Diablo in Contra Costa County, California. (Source: Bloomberg)