RIM Now BlackBerry, Entering New Era, Boulben Says

RIM Now BlackBerry, Entering New Era, Boulben Says Play

Jan. 30 (Bloomberg) -- Frank Boulben, chief marketing officer of BlackBerry, talks about the company's decision to change its name from Research In Motion Ltd. and the value of the BlackBerry brand. Boulben speaks with Bloomberg's Hugo Miller in New York. (Source: Bloomberg)

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