'RIM' Is No More: Is This the Last Gasp?

'RIM' Is No More: Is This the Last Gasp? Play

Jan. 30 (Bloomberg) -- Research In Motion announced on January 30 that it is changing its corporate moniker to BlackBerry, a move designed to further reinforce the company's commitment to its once-ubiquitous mobile device. Bloomberg Businessweek's Sam Grobart considers whether this is a good idea. (Source: Bloomberg)

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