Mercedes' Cannon Says Super Bowl `Huge Opportunity'

Mercedes' Cannon Says Super Bowl `Huge Opportunity' Play

Jan. 30 (Bloomberg) -- Stephen Cannon, chief executive officer of Daimler AG's Mercedes-Benz USA unit, talks about the automaker's Super Bowl advertising strategy, competition within the luxury-vehicle industry and outlook for sales. He speaks with Betty Liu on Bloomberg Television's "In The Loop." (Source: Bloomberg)

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