PepsiCo's Lowden Says Super Bowl Gives Sales Bump

PepsiCo's Lowden Says Super Bowl Gives Sales Bump Play

Jan. 29 (Bloomberg) -- Simon Lowden, chief marketing officer for PepsiCo's U.S. beverages, talks about PepsiCo's Super Bowl advertising strategy. He speaks with Betty Liu on Bloomberg Television's "In The Loop." (Source: Bloomberg)

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