Sign in with Facebook
Or use your Businessweek account
Or use your Businessweek account
Already a Bloomberg.com user?
Sign in with the same account.
Successful (and Failed) Celebrity Endorsements
Play
While brands often pay celebrities to endorse their products they are not always successful. Bloomberg Television's Mark Barton reports on some products that have been boosted and damaged by celebrity endorsements.
More to watch
-
Millions Watch Netflix Without Paying
-
Yahoo's Mayer Alone at the Top as Chairman Resigns
-
J.C. Penney Apologizes in TV Spot
-
Why the Fox Network May Go Off the Air
-
Cadillac's Comeback Grabs Global Luxury Attention
-
Tidal Flows: The Ocean's Energy Producing Potential
-
Why Are the Rich Still Getting Richer?
-
What Does Manchester United Do With Revenue?
-
Pritzker to Invest $1.25 Billion, Founder Says
-
What to Put in Your Portfolio
Feed
Most Popular
- Asustek Beats Amazon on Tablets
- 'Saturday Night Live' Nails the Gun Control Debate
- What Will Immigration Reform Do to America's Worst Workplaces?
- Millions Watch Netflix Without Paying
- The Glock Divorce Comes to America, Revealing New Details About the Gunmaker
- Intel's Too-Modest Proposal for Its New CEO
- Scientists Discover a Brain Region That Controls Aging
- Audi Wants to Change a 45-Year-Old U.S. Headlight Rule
- Scientists Discover a Brain Region That Controls Aging
- Mexico: The Stranger Next Door
- Howrey's Bankruptcy and Big Law Firms' Small Future
- The Latest Corporate Mania: Snagging 'Passive' Job Candidates
- Crunch Your Own Facebook Data
- Sriracha Hot Sauce Catches Fire, Yet 'There's Only One Rooster'
- What Will Immigration Reform Do to America's Worst Workplaces?
- Saturday Night Live Nails the Gun Control Debate
- What Germany Can Teach the U.S. about Vocational Education
- Jerry Brown, California's Grownup Governor
- What Will Immigration Reform Do to America's Worst Workplaces?
- Why the Fed Worries Inflation Is Too Low
- An Ex-Wife Threatens Steve Wynn’s Casino Empire
- How Did the World's Rich Get That Way? Luck
- A DOJ Memo Shows Why the NRA Wins on Gun Control
Sponsored Video
AD
-
On Air Now
Taking Stock with Pimm Fox Watch Now
-
Next
Charlie Rose
Ads by Google
Elsewhere on Businessweek.com
-
Fix This/Water
-
Self-Destructing Media Trend Arrives on Twitter
-
The Worst Reason to Go to War in Syria
-
What Does Manchester United Do With Revenue?
-
Porn Rivals Make Nice After Antitrust Fight
-
Twitter Wants Small Businesses to Buy DIY Ads
-
Facebook Sits on Cash, Will Buy Rivals: Munster
-
'Peak Oil' Is Back, but This Time It's a Peak in Demand
-
The Pampered World of Congressional Air Travel
-
Google Glass Review: A Developer's First Impression
-
Tom Steyer: The Wrath of a Green Billionaire
-
Best Undergraduate Business Schools 2013
Links
©2013 Bloomberg L.P. All Rights Reserved. Made in NYC Ad Choices