Disney’s Newest Theme Park

Disney’s Newest Theme Park Play

Disney’s newest theme park, Cars Land, is based on the story and characters in its highly successful Cars movie franchise. The report incorporates historical elements of the original Disneyland and examines Disney’s effort to bring the talent of its Imagineers and Pixar Animation Studio to the construction of Cars Land, a bold attempt to further Disney’s strategy of marrying family entertainment with big profits.

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