12/5 Full Show: Business & Basketball in St. Louis

12/5 Full Show: Business & Basketball in St. Louis Play

Dec. 5 (Bloomberg) -- The St. Louis University Billikens believe they are positioned to compete for a national championship. How does a mid-sized school without football go toe-to-toe with the BCS heavyweights? Rick Horrow examines the business model. (Source: Bloomberg)

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