How a Newspaper Made Money By Charging Nothing

How a Newspaper Made Money By Charging Nothing Play

The London Evening Standard newspaper lost money when it charged for each copy. Now it has switched to giving the newspaper out for free the company has made a profit. Andrew Mullins, managing director of the Evening Standard, discusses how the company did it.

  • On Air Now

    Bloomberg West Watch Now

  • Next

    Money Clip

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

blog comments powered by Disqus