What Makes a Successful Viral Video?

What Makes a Successful Viral Video? Play

Nov. 1 (Bloomberg) -- Ed Brojerdi, co-chief creative officer at Kirshenbaum Bond Senecal & Partners, talks with Bloomberg's Nicole Lapin about the relationship between Disney and Lucasfilm, and what makes a video go viral. They speak on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

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