London's Cupcakes on the Menu in the Middle East

London's Cupcakes on the Menu in the Middle East Play

London's Hummingbird Bakery is credited with starting the U.K.'s ongoing craze for cupcakes. Its first shop, which opened in 2004, has expanded into five and now there are plans for twenty in the Middle East. Bloomberg went to meet Tarek Malouf, the owner of the Hummingbird Bakery.

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