Brand Bond: Can You Afford 007's Lifestyle?

Brand Bond: Can You Afford 007's Lifestyle? Play

It's 50 years since James Bond first hit the cinema screens. It is now the most profitable film franchise in the world and set to break product placement records. Even its memorabilia is set to sell for record prices in a Christie's auction today. Why is the Bond brand so valuable? Bloomberg's Chloe Hayward reports.

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