Kia's Chai on Hip-Hop Hamster Advertisements

Kia's Chai on Hip-Hop Hamster Advertisements Play

Oct. 2 (Bloomberg) -- Claire Chai, chief marketing officer at Kia Motors Corp., talks about the automaker's advertisements featuring hip-hop hamsters. She speaks with Trish Regan and Adam Johnson on Bloomberg Television's "Street Smart." (Source: Bloomberg)

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