Bolt's Personality Aids Marketability, Olympics

Bolt's Personality Aids Marketability, Olympics Play

Aug. 3 (Bloomberg) -- Carole Beckford, publicist for Usain Bolt, discusses the Olympian's marketability and trademarked "To Di World" pose. She speaks with Caroline Hyde on Bloomberg Television's "Last World." (Source: Bloomberg)

  • On Air Now

    Bloomberg Surveillance Watch Now

  • Next

    In The Loop with Betty Liu

blog comments powered by Disqus