Olympic Auction Reveals Free Y-Fronts at 1948 Games

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July 25 (Bloomberg) -- Lionel Willis, specialist in the collectors department at Bonhams, discusses Olympic Games memorabilia being sold at auction in London today. A torch from the 1948 Olympics, the last time the games were held in London, is expected to sell for as much as 3,500 pounds ($5,525). The artifacts also include a handbook from the same games which reveal that male participants received free Y-Front briefs, an early example of Olympic sponsorship. He spoke yesterday with Bloomberg's Ben Priechenfried. (Source: Bloomberg)