David Bank on Disney's `Avengers' Film, Franchise

David Bank on Disney's `Avengers' Film, Franchise Play

May 7 (Bloomberg) -- David Bank, an analyst at RBC Capital Markets, talks about Walt Disney Co.'s film "Marvel's The Avengers," and franchise marketing. "The Avengers” crushed U.S. box-office records with $200.3 million in ticket sales, opening the summer movie season. Bank speaks with Scarlet Fu and Erik Schatzker on Bloomberg Television's "InsideTrack." (Source: Bloomberg)

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