Author Ken Segall on Apple Book 'Insanely Simple"

Author Ken Segall on Apple Book 'Insanely Simple" Play

April 27 (Bloomberg) -- Ken Segall, author of "Insanely Simple: The Obsession That Drives Apple's Success," talks about the values Steve Jobs instilled at Apple Inc. and Jobs's successor, Chief Executive Officer Tim Cook. Segall, a former Apple employee, speaks with Betty Liu on Bloomberg Television's "In the Loop." (Source: Bloomberg)

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