Kraft Foods' Name Change Seen as a 'Clever Idea'

Kraft Foods' Name Change Seen as a 'Clever Idea' Play

March 22 (Bloomberg) -- Jez Frampton, global chief executive officer of Interbrand Ltd., talks about Kraft Foods Inc.’s name change to Mondelez. He speaks with Linzie Janis and Owen Thomas on Bloomberg Television's "Countdown." (Source: Bloomberg)

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