Disney Hopes John Carter Doesn't Become "John Doe"

Disney Hopes John Carter Doesn't Become "John Doe" Play

March 2 (Bloomberg) -- Bloomberg Businessweek's Chris Palmeri reports on the new Walt Disney Co. film “John Carter,” with a Civil War veteran transported to Mars fighting giant saber-toothed apes and four-armed, sword-wielding aliens. The pricey picture -- researcher Box Office Mojo pegs its cost at about $250 million, not counting marketing -- is already battling bad buzz, reports of cost overruns, and criticism of Disney’s early marketing. The story appears in this week's issue of Bloomberg Businessweek. He speaks on Bloomberg Television's "Inside Track."

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