Google to Allow ‘Do-Not-Track’ Button in Browser

Google to Allow ‘Do-Not-Track’ Button in Browser Play

Feb. 23 (Bloomberg) -- Google Inc. will allow a “do-not-track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them. The world’s most popular search engine will join with other Web companies to support the anti-tracking initiative, which prevents an ndividual’s browsing history from being used to tailor ads, according to an e-mailed statement today. Sheila Dharmarajan reports on Bloomberg Television's "In the Loop." (Source: Bloomberg)

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