Economy of the Super Bowl: Insight into Advertising

Economy of the Super Bowl: Insight into Advertising Play

Feb. 3 (Bloomberg) -- Jon Swallen, senior vice president of research for Kantar Media, a leading ad tracking company, shares his insight into Super Bowl advertising. Kantar Media has studied trends in the games commercials over the last 10 years. This year the Super Bowl goes high-tech, live streaming on the web with commercials different than those TV viewers will see offering marketers even more opportunities to reach their audience.

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