Economy of the Super Bowl: Advertising

Economy of the Super Bowl: Advertising Play

Feb. 3 (Bloomberg) -- The Super Bowl has the rare distinction of being one of the view advertising properties where the audience is eager to watch the commercials. Last year nearly half of all Americans saw at least a portion of the game and those huge viewership numbers have driven Super Bowl ad time up 59% since 2001. This year a 30-second spot costs an estimated $3.5 million. The one-day ad revenue haul from just the game brings in more money than the World Series or the March Madness tournament.

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