Battelle on Facebook's IPO, Advertising

Battelle on Facebook's IPO, Advertising Play

Feb. 1 (Bloomberg) -- John Battelle, executive chairman of Federated Media Publishing, talks about the outlook for Facebook Inc.'s advertising model, the company's performance versus Google Inc. and the outlook for Facebook employees. The social-networking website that began about eight years ago in a Harvard University dorm, filed to raise $5 billion in an initial public offering in what would be the largest Internet IPO on record. (Source: Bloomberg)

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