Bloomberg Enterprise Preview: Tequila Avión

Bloomberg Enterprise Preview: Tequila Avión Play

Nov. 4 (Bloomberg) -- Bloomberg's Sheila Dharmarajan gets to the bottom of the super-premium tequila brand's success with founder & chairman Ken Austin and president Jenna Fagnan, who are growing their product's international presence with a unique branding strategy that includes partnering with nightlife purveyors like Derek and Daniel Koch, a storyline in HBO's, "Entourage," and a new distribution agreement with Pernod Ricard.

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