Accor's Hennequin Aims to Double Ibis Brand

Accor's Hennequin Aims to Double Ibis Brand Play

Nov. 2 (Bloomberg) -- Denis Hennequin, chief executive officer of Accor SA, talks about the company's Ibis hotel chain, branding strategy and growth outlook. Accor is Europe's largest hotel company. He spoke with Bloomberg's Armorel Kenna in London on Oct. 6. (Source: Bloomberg)

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