MTV's Use of Social, Digital Media for New Content

MTV's Use of Social, Digital Media for New Content Play

Oct. 17 (Bloomberg) -- Dermot McCormack, executive vice president of digital media for Viacom Inc.'s MTV Networks Music & Logo Group, talks about MTV's use of social media and other digital platforms to develop and promote new content. McCormack speaks with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

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