SodaStream's Birnbaum on Strategy

SodaStream's Birnbaum on Strategy Play

July 11 (Bloomberg) -- Daniel Birnbaum, chief executive officer of SodaStream International Ltd., discusses the advantages of his company's product over traditional soft-drink companies and strategies for retail expansion. Birnbaum spoke to Bloomberg's Leslie Patton at the International Home and Housewares Show in Chicago on March 7, 2011. (Source: Bloomberg)

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