User Data Gives Zynga Competitive Edge

User Data Gives Zynga Competitive Edge Play

July 1 (Bloomberg) -- Paul Martino, managing director at Bullpen Capital, talks about Zynga Inc.'s filing to raise $1 billion in an initial public offering and the outlook for the company. Martino also discusses Zynga founder Mark Pincus, the company's relationsip with Facebook Inc. and Martino's investment in Zynga. He speaks with Emily Chang and Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

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