April 7 (Bloomberg) -- Maverick Carter, chief executive officer of LRMR, and Sam Kennedy, president of Fenway Sports Management, talk about LeBron James's move to join the group that owns soccer's Liverpool Football Club and baseball's Boston Red Sox.
Under terms of the agreement between LRMR, James's marketing company, and Fenway Sports Group, FSG becomes the exclusive representative for the two-time National Basketball Association Most Valuable Player. James of the Miami Heat gets an undisclosed minority stake in Liverpool, an 18-time English champion. Carter and Kennedy speak with Michele Steele on Bloomberg Television's "Fast Forward." Bloomberg's Lisa Murphy also speaks. (Source: Bloomberg)