Posted by: Heather Green on May 10, 2006
The Church of the Customer writes about the 1% Rule—Where 1% of participants at a site end up creating most of the content. (While according to Yahoo’s Bradley Horowitz, 10% actively interact with it, while the rest remains more of an audience.)
At first glance, you would think that 1% is a small number and that that undercuts the power of social media. But consider that the rule seems to hold true for Wikipedia. And that Wikipedia has become one of the 7th most popular site on the Web, according to comScore. Then suddenly trying to figure out how to be relevant and interact with that 1% seems pretty important, if you’re an established company.
In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.